Verdad Featured in the Restaurant Finance Monitor

The start of the new year is a time for new beginnings here at Verdad. The sister company of Verdad, Vertical, worked in tandem to the real estate side providing construction services since 2013. In order to continue to provide industry-leading full-service development, the decision to fold Vertical into Verdad took effect at the start of 2019.

Verdad Principal, Jason Keen, was interviewed by Mary Jo Larson, publisher of the Restaurant Finance Monitor, to answer questions about the move to One Verdad. This interview expands on the biggest motivator for the move: we take our work personally.

We paid a lot of tuition to get to the company we have. It’s personal to us if we let someone down, money is not the motivator for us. We don’t like to miss a date, or go over budget. We do take it personally.
- Jason Keen

Read the full article on page 2 of the publication!